Happy Tuesday Marketing Engineers!
Week 2 of the new format! Thanks to everyone who has signed up so far. If you’re new here: this is Marketing Machine. A newsletter about modern marketing, built to make you a better marketer.
This week we’ve got a quick exercise to set the stage for the conversation. Give it a shot. Don’t just imagine it, try actually doing it. Even if you think you’ve got a good idea of your habits. I bet you’ll learn something.
🚀 Ada{m}
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Attention is a River
Last week we cracked open the book with an intro to the book project. This week, let’s get practical.
Here’s the thing: before you can engineer any system (marketing, media, or otherwise) you’ve got to see how the currents actually move.
And the truth is, attention isn’t static. It flows. Like a river, it bends around obstacles, pools in unexpected places, and sometimes just…evaporates.
In today's Tuesday post, I'm going to guide you through an exercise I hope will help you see how this is true in your own world.
👀 Map Your Content Flow
Try this simple experiment today:
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