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Case studies, exercises, playbooks, pre-published book chapters.
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The Way of the Marketing Engineer
A book about complexity, creativity, and marketing with AI.
About the Book
We’ve been producing our newsletter for almost two years now. The time has come to level up. 🚀
We’re brain-dumping everything we know into a book to teach you how to think like a Marketing Engineer.
Learn to build a rock solid Marketing Machine, regardless of the size of your business.
Including:
What happens when marketing is eaten by software?
The emergence of the Marketing Engineer.
The Way → 22 Maxims to help you build a future-proof mindset & Marketing Machine.
Case studies, exercises, and playbooks to help you build your Machine.
You’ll Learn:
Strategy and Tactics
Marketing Operations
Content Production Workflows
Automation
How AI Fits Into The Machine
